Event
TeamKinetic x Code: Harness GA4 For Third Sector Engagement [Webinar]
September 25, 2024
James Carr
Today, our incredible Claire Feeney, Senior Web Analyst is delivering an insightful virtual session on ‘Harness GA4 to Supercharge Volunteer Engagement and Recruitment: An Introduction to Google Analytics 4’ at the TeamKinetic Conference 2024.
If you have accessed this page after viewing Claire’s webinar you will find her useful resources further down the page.
We will aim to upload a recording of the session within 7 working days.
Claire’s session addresses the current challenges facing the third sector, including declining donations and volunteer numbers. She provides an introductory session on Google Analytics 4 (GA4), focusing on how organisations and charities can leverage GA4 to gain deeper insights into volunteer engagement, identify popular content, and collect actionable data. This session is designed to equip volunteer managers with the knowledge needed to enhance their strategies and improve their overall volunteer management through insights garnered from GA4.
Current Challenges in the Third Sector
Claire begins by discussing the current landscape of the third sector, highlighting the challenges of declining donations and volunteer numbers. She emphasises the importance of data-driven strategies to counter these challenges and enhance volunteer recruitment and engagement.
Introduction to Google Analytics 4 (GA4)
The session then moves on to an introduction to GA4, explaining its key features and how it differs from previous versions of Google Analytics. Claire elaborates on how GA4's advanced capabilities can provide more detailed insights and support better decision-making.
Product Linking: Claire explains how GA4 integrates with other products and platforms, enabling a more cohesive data analysis experience.
Audiences: She details how to define and utilise audiences for targeted insights, helping organisations to better understand and engage with specific volunteer segments.
Insights Powered by Machine Learning: Claire highlights the power of machine learning in GA4, which can provide actionable insights and predictive analytics to inform strategies.
Analyse, Test, and Iterate: Best practices for continuous improvement through analysis and testing are discussed, emphasising the importance of an iterative approach to volunteer management.
Custom Reports: Claire demonstrates how to create and utilise custom reports tailored to specific organisational needs, enabling more precise data analysis.
Consent Mode: Understanding and implementing consent mode for data collection compliance is also covered, ensuring that organisations adhere to privacy regulations while collecting valuable data.
We encourage you to explore the useful resources provided to deepen your understanding and implementation of GA4. Additionally, if you have any questions or need further support, please do not hesitate to contact us. Our team is here to help you navigate the complexities of data analytics and maximise your impact in the third sector.
For more resources and insights, be sure to explore the rest of our blog. Stay informed, stay engaged, and let's work together to make a positive difference.
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MeasureSchool provides a comprehensive guide to understanding GA4 metrics. This resource breaks down the most important metrics in Google Analytics 4, explaining what they mean and how to use them effectively.
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The official Google Analytics YouTube channel offers a wealth of video tutorials, webinars, and updates. Subscribe to stay informed about the latest features, best practices, and case studies related to Google Analytics.
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